Posts Tagged ‘Yahli Design’

Kotel in the kitchen: a happy Internet story

February 24, 2013

Amidst all the spam, porn, stupid cat videos, and Facebook Scrabble addictions, every so often there is a happy Internet story. This is one of them.

When I was in Israel in late 2011 working on a book about the Technion, I took some tourist snapshots of close-ups of the Kotel, the Western Wall in Jerusalem. I liked the different textures of the stone, the irregularities amidst the rectangular blocks. I liked the visual parallels between the stones of the Kotel and the stone houses of Palestinian East Jerusalem. You might vaguely remember: I posted one of my Kotel snapshots here.

Then, about six months ago, I got a message out of the blue from some Israeli designer or design student who said he liked the photo, and could he use it?

Of course. I was delighted that someone had noticed my photo, and gratified that he had the courtesy to ask permission. I sent him my highest-res version, asked him to credit me in whatever project came out of this, and promptly forgot about it. I pictured some kind of  abstract collage or installation. Actually, I didn’t picture much of anything.

Then yesterday Sam told me there was a package on the porch. I opened it up and was amazed to see:

kotel board

It’s my Kotel photo, turned into a magnetic metal note board! The kind of thing you’d hang in the kitchen and post notes like “buy milk.”

It’s ingenious and gorgeous. To my surprise, my snapshot blew up with good clarity. I also thought of a use going beyond household notes — a kind of personal prayer board. Like the real Kotel, you could post notes on it of your greatest yearnings. “Help me find a way to resolve this plot problem in my novel.” “Help Aunt Edith fight off her cancer.” “Give me the courage to change jobs.”

I don’t believe in a God who reads notes on a magnetic bulletin board any more than I do in a God who reads notes stuck in an ancient wall, but I do think it is a ritual that can focus the mind and bring peace, determination or clarity. Seriously. I am thinking of hanging it in my study as a tool to help myself solve fiction writing problems.

In any case, the designer, Shaul Mualem, has a Jerusalem studio called Yahli Design that specializes in products that “blend traditional Jewish elements with modern ones.” You can find his online store on Etsy, including the Kotel note board for $26.50.

I know some people might say, “Hey, he’s making money off of your photo! Why didn’t you ask for payment?” but I couldn’t care less about payment. I hope he sells a gazillion note boards. I’m just delighted with the whole episode: A photo I took for fun is discovered by someone on the other side of the world. He makes an ingenious and useful product out of it. Unlike the vast majority of Internet surfers, he even asks permission to use it and credits me for the photo! And then follows up with a thank-you gift that might help my own creative process.

Cool, eh?

And then there’s what Sam said when he saw the note board, referring to the continuing arrests of women who try to pray at the actual Kotel in Jerusalem:

At least they can’t stop you from praying at this one.